Chocolate is one of the most beloved items in the world. Is that an exaggeration? We don’t think so. Chocolate is enjoyed around the globe in a dizzying array of forms and flavours.
Chocolate itself falls into three distinct flavour categories — dark chocolate, milk chocolate, and white chocolate. Most people have their favourite and are hard-pressed to switch teams.
Today we are going to take a look at some of the differences between white and milk chocolate. These two delicious treats are sweet and smooth, unlike their bitter (though still very tasty) cousin, dark chocolate.
White vs Milk Chocolate
You may have correctly guessed that the main difference between milk and white chocolate is in the ingredients. Let’s break it down, chocolate by chocolate.
We will begin with the old tried and true milk chocolate. This original delight has a long history. And, as you will see later in the article, does not invite any controversy into flavour or categorization (unlike white chocolate).
Milk chocolate is made by way of combining cocoa solids in cocoa butter (and sometimes other fat), as well as sugar to gain the desired sweetness. In the U.S., milk chocolate must be at least 10% cocoa solids and 12% milk solids.
It is no wonder that people love milk chocolate — it is sweet and melts in your mouth good. Most people are basically raised on the stuff — it’s often the first taste of sugar kids ever get, and the love for it never really dies.
Unless a person seriously doesn’t have a sweet tooth, milk chocolate can satisfy both craving for something sweet and a longing to fill a sense of nostalgia. Who doesn’t have a favourite chocolate bar that reminds them of being a kid?
Because of the attachment some people have to chocolate, there are those who do not consider white chocolate to be a fair player in the chocolate game. Some people even go so far as to call it an , and that it doesn’t belong in the chocolate family whatsoever. However, white chocolate does have its defenders, too.
First, let’s talk about the ingredients. White chocolate is made almost entirely of cocoa butter with sugars and other solids mixed in. It is completely void of cocoa nibs, which is where some people draw the line and banish it from the chocolate family.
Many chocolate experts will agree that the real taste of chocolate only comes from chocolate liquor so that omitting this vital ingredient in making chocolate makes the end result not chocolate at all.
However, thanks to its very smooth and creamy texture and flavour profile, many modern chocolatiers are finding new and innovative ways to use white chocolate. White chocolate is enjoying a bit of a resurgence thanks to these devotees who are creating interesting flavour profiles that go way beyond the tired out white chocolate and cranberry holiday treat.
Some examples of delicious and exciting white chocolate flavour pairings include:
- Tropical flavours like mango, coconut, and macadamia nuts.
- Pink peppercorn
- Sea salt and other salty complements (we’ve even heard of white chocolate with dried olives, but have yet to taste it).
Quality Over Everything
What really matters when it comes to chocolate — either white or milk — is really the quality of ingredients and the care and quality in making the chocolate. The process is multifaceted that can include carefully selecting beans, to roasting, selection of additional ingredients, tempering, pouring, handling, and packaging. Even ageing the chocolate will affect the flavour outcome. (Much of this applies to milk chocolate more so than white chocolate.)
White chocolate often contains more calories than milk chocolate, however, milk chocolate is not automatically superior, depending on the maker or manufacturer, milk chocolate can come in high and low-quality treats.
Company Uses for Chocolate
Since it is indisputable that chocolate is a universally enjoyed treat, there are some innovative companies that have taken it and have turned chocolate into something new and exciting.
Especially for business owners, who need to be creative and enticing in today’s economy, chocolate can be customized, engraved, and shaped into something completely unique and personal. These chocolates can be created into something that reflects a business or that has a meaningful date or message engraved right on to the chocolate.
Then the chocolate can be used in customer or client outreach. We have seen some smart business owners get their logos custom engraved onto chocolate business cards, or send custom chocolate towers to high-level clients and customers. This goes way beyond the traditional box of chocolates that are handed out during the holidays. This is a much more personalized way to connect with businesses and clients and to really stand out from the crowd.
Chocolates can also be handed out at trade shows or as a marketing tool for pop up shops and grand openings. Basically, chocolate can be used as a kind of currency in the world of business and marketing.
If you are a chocolater, it doesn’t really matter to us if you like milk, dark, or white chocolate. There is something for everyone! Chocolate is loved around the world for good reason. And if you are a business owner, you might want to consider taking it to the next level and dream up some ways you can use chocolate to promote your brand or connect with your clients.
The world these days needs more things that unite us rather than divide us, so why not let chocolate do the job? If you have any interesting ideas or success on how you have used chocolate in your life or business, we would love to hear about them!